Saleh SIKOFU took his first steps with Target SARL, in March 2012. The agency recruited him at that time to participate as moderator of a focus group in Swahili at Lubumbashi in the behalf of a brewery. This first test was successful. His journalistic background as operating in both audiovisual and print media allowed smoothly and efficiently integrating the market research world through Target.
Convinced on his competences, the agency will then test him on other quantitative as well as qualitative projects. It is in this framework that he will travel all over the Democratic Republic of Congo as field manager for quantitative researches, moderator and note taker in qualitative researches.
After travelling all over Goma, Butembo, Beni, Bunia, Kisangani, Bukavu, Walungu, Panzi, Lubumbashi, Kasumbalesa, Kipushi, Kolwezi, his co-workers consultants will friendly give him a nickname of “The East Specialist” within Target.
Market researches have also leaded Saleh to use his experience within Target in the favor of clients’ based in the Republic of Congo and Burundi. In three years of collaboration, he could efficiently participate in several researches such as financial inclusion with FINSCOPE, media research with France Expertise Internationale (FEI), or in researches ordered by UNESCO or Nielsen South Africa & Philip Morris International.
Since 2015, Saleh SIKOFU participated in the reporting of researches for clients.
Therefore it is without the slightest hesitation for Target management to propose him a partnership fixed-term contract, at the end of August 2015, when a Research Specialist position was vacant.