72nd ESOMAR Congress: Innovation and creativity in market research meet in Edinburgh

Tuesday, October 15, 2019 - 17:56

ESOMAR, the international association of market research professionals, is organizing its 72nd annual congress from 8 to 11 September 2019. As every year, the latest trends and major innovations in market research sector will be unveiled during the conference.

Organizers expect more than 1200 participants and around 3600 live streaming.

ESOMAR's assignment is to improve research practices aims to promote the best standards in the field of market research in order to improve decision-making in public and private sectors. Registration is still open until 16 August on ESOMAR website.

At the 2018 summit in Berlin from 23 to 26 September, Target was represented by the Senior Market Analyst Arlette Leumbou.

During her feedback session, Arlette explained that insight is the need not covered by a company. She also indicated that clients expect winning insights from agencies. Even so, coming out of winning insights is an ongoing challenge for agencies. The entire feedback is to be read here.