African markets experience

Quantitative Studies

  • Benchmarking: ECOBANK DRC
  • DRC Financial services and mobile money study: INTERMEDIA (USA), ORANGE DRC, TNS RMS
  • Evaluation of a TV program : TRUST MERCHANT BANK (TMB)
  • Brand Positioning Study: CONGOLESE BEVERAGES MANUFACTURE (IBS)
  • Media Study: IMMAR FRANCE, FRANCE EXPERTISE INTERNATIONAL (FEI)
  • Mystery shopping: ORANGE DRC, ECOBANK DRC
  • Odor  test: MANE SOUTH AFRICA
  • Packaging test: IPSOS BELGIUM
  • Products testing: HAYSTACK BELGIUM
  • Study on subscribers satisfaction: ORANGE DRC
  • Study on the chicken market in Kinshasa: OPTIMUM COMMUNICATIONS & LR GROUP
  • Study on the impact of products against malaria : IMS HEALTH
  • Taste test: BRALIMA SARL, BRARUDI, IPSOS BELGIUM
  • Trade census: BRALIMA SARL, VASARI GLOBAL LIMITED, DIAGEO (Cameroon)
  • TV channels study in DRC: TELESAT
  • TV Measurement: BRALIMLA SARL
  • Usage & Attitude study: MANE FRANCE

Qualitative studies

  • Advertisement test: AIRTEL CONGO, HEINEKEN INTERNATIONAL, BRALIMA
  • Cigarette consumers behaviors study: NIELSEN SOUTH AFRICA & PHILIP MORRIS INTERNATIONAL
  • Community radios evaluation: UNESCO DRC
  • Concept test: TIGO DRC, HAMILTON, 2CV, MOYI CONGO, NIELSEN SOUTH AFRICA & PHILIP MORRIS INTERNATIONAL, IPSOS NV, HEINEKEN INTERNATIONAL, DELIGHT AFRICA
  • Consumer Immersion: BRALIMA SARL
  • Consumers and customers research: IPSOS BELGIUM
  • DRC Internet market study: SMILE
  • Label test: IPSOS BELGIUM
  • Fundamental Meaning of Beer: IPSOS BELGIUM
  • GSM subscribers study: TIGO DRC, SPARKLER
  • Innovations and brands study: IPSOS BELGIUM
  • Lifestyle Study: TIGO DRC, IPSOS FRANCE
  • Mobile operators positioning in DRC: IPSOS FRANCE
  • Name test: BRALIMA
  • Packaging test: IPSOS BELGIUM, BRARUDI
  • Post-launch study: BRALIMA SARL
  • Radio young auditors study: UNIVERS FM
  • Small Entrepreneurs study: ORANGE DRC
  • Study on Telecom Subscribers : INSIGHT EUROPE, TIGO DRC, IPSOS FRANCE
  • TVs channels evaluation: CANAL FRANCE INTERNATIONAL
  • Youth and Internet study: RADIO NETHERLAND WORLDWIDE, TIGO DRC

Opinion poll

  • Brazzaville African games opinions: INTERLINK SOLUTION & OPINIONWAY
  • DRC adults use of financial products: AFRICASCOPE SOUTH AFRICA
  • End of Year Study: WIN Gallup International
  • Impact of a radio program « LRDC » : PANOS PARIS
  • Local radio impact: UNESCO DRC
  • Young and women use of financial products in Burundi: CRDB BANK

Consulting

  • After work on Optimization of communication budgets (Franco-congolese Chamber of  trade and Industry)
  • Audience study workshop in DRC (Goma/DRC): CFI (International France canal)
  • Business Model: SANOFI
  • Enterprise creation process and enterprise major challenges (formation for DRC young entrepreneurs in collaboration with the French and Congolese Chamber of Trade and Industry)
  • Entrepreneurial in the service of the innovation (Frankfurt School Of Finance & Management and TIGO DRC)
  • Entrepreneurs: Who are your clients? (Conference at the Protestant University of Congo): CEM (Marketers Economists club)
  • Training on Collect and treatment of a research data: FRPC