For several years, Target Sarl has been conducting a nationwide survey on media audiences in the Democratic Republic of the Congo, which has become a key reference tool for advertisers, media executives, marketing professionals, and communication specialists.

The study is divided into two main sections. The first examines the media consumption habits of Congolese audiences, while the second presents the audience performance of each media platform surveyed, including the Internet, radio, cable channels, and free-to-air television.

As part of the innovations introduced in the 2026 edition, the survey will also include an analysis of public awareness and perceptions of Artificial Intelligence (AI), the amount of time spent on each type of media, and the time dedicated to mobile phone usage.

For this 10th edition of its nationwide barometer survey, Target Sarl is pleased to present the major media trends shaping the DRC, driven by the rapid growth of digital technologies. In this context, a webinar will be held on May 29, 2026, from 3:00 PM to 4:00 PM.

The session will explore the evolution of Congolese media habits and present the key innovations included in the 2026 edition, in line with emerging media trends. To register, please use the options below: