ESOMAR to host webinar on Artificial Intelligence in Africa in November
Through its Africa Community Circle, ESOMAR will host a webinar on Thursday, 20 November 2025, from 3:00 PM to 4:30 PM, under the theme: “Leveraging AI for Market Research and Insights in Africa.”
This webinar is part of ESOMAR’s ongoing efforts to raise awareness among industry professionals about the growing impact of AI, which is transforming various sectors, including research and marketing.
During the session, participants will explore how agencies and advertisers are harnessing these technological advancements and how AI solutions can be adapted to the African context to maximize their effectiveness.
Serge Mumbu, ESOMAR’s Representative in the DRC, encourages professionals to register and gain insights into best practices for boosting performance through AI implementation.
Register here: https://lnkd.in/dz7Ja8Jv
For reference, Target Sarl previously organized a webinar on 20 March 2025, titled “The Use of Artificial Intelligence in Market Research.” Following this event, a survey report on Congolese perceptions and usage of AI was made available.
