TARGET UNVEILS THE RESULTS OF ITS STUDY ON BREAST CANCER DURING A WEBINAR
A study that raises awareness among Congolese citizens about the lack of knowledge surrounding breast cancer screening methods
Kinshasa, October 23, 2025 — **Target Sarl** hosted a webinar this Thursday to present the findings of its latest study analyzing Congolese perceptions of breast cancer.
The research focuses on several key areas: general knowledge of breast cancer, the impact of awareness campaigns, the provinces most exposed to breast cancer information, the main sources of information, personal experiences with the disease, and the population’s understanding of available screening methods.
The session opened with **Mr. Serge Mumbu**, General Manager of Target Sarl, who provided the overall context and objectives of the study. He highlighted that in the Democratic Republic of Congo, breast cancer is the second deadliest cancer among women, after cervical cancer, with a worrying projected increase according to WHO estimates — from **8,623 cases in 2025 to 29,831 by 2050**.
Following his remarks, **Dr. Damien Mamanisini** from the University Clinics of Kinshasa discussed the various diagnostic and screening methods available, as well as the stages and symptoms of breast cancer.
Next, **Mr. Rodriguez Ajabu**, Head of Analysis at Target Sarl, presented the key findings of the study. The results revealed that **60% of respondents** had heard about breast cancer, mainly through family and friends (**35%**), social media (**25%**), and television (**21%**). However, only **17%** were aware of existing screening methods such as self-examination, medical consultation, or mammography.
Almost one-third of participants reported having witnessed a case of breast cancer within their close circle, with the highest proportion recorded in the **Équateur Province (54%)** compared to other regions.
The webinar concluded with recommendations shared by the General Manager, followed by an interactive Q&A session with the audience.
A total of **1,587 people aged 15 and above** were interviewed through a call center, representing the Congolese population across eight regions: Kinshasa, Kongo Central, Kasaï Oriental, Katanga, Équateur, Province Orientale, North Kivu, and South Kivu. The average interview duration was 12 minutes and 40 seconds.
The full report of the study is available upon request at info@target-sarl.cd.