Market research

- Documentary studies
The purpose is to collect previously available information on a specific subject, field, or market, notably through archives, official publications, the Internet, or experts, to explore an issue or prepare an in-depth study phase.
- Qualitative studies
Understanding attitudes and motivations of a short-listed population’s group. Data collection is carried out using techniques such as Focus Groups, in-depth individual interviews, Brainstorming, Consumer Immersion, and ethnographies.
- Quantitative studies
Here, we use figures, tables, and graphs, to describe the attitudes, opinions, and behaviors of a representative sample of a population. We collect data using techniques such as Face-to-Face Paper Interviewing (PAPI), Telephone Interviewing (CATI, Call Center), Computer Interviewing (CAPI), Mobile Interviewing (CAMI), Web Interviewing (CAWI) or Classroom Interviewing (CLT).
Marketing & strategies

- Marketing and strategy consulting
Customer or partner research, customer management, campaign development/monitoring, media plans, competition management.
Consulting

- Market Exploration
Organizing meetings with potential customers or partners, site visits, legal requirements for doing business, administrative procedures, business plans, and many more.
- Preparing the proposal
Concept testing, market positioning, brand image, pricing policy, distribution network.
- Capacity building
Specific training (market research, negotiation techniques, customer management, digital communication), organization of conferences and symposia.
- Human Resources
Recruitment of consultants, provision of personnel (interviewers, encoders, sales staff, call center agents)
Opinion polls

Target assesses the views of a representative sample of the population of a country, region, or city on a given topic, e.g. citizens' concerns, HIV/AIDS, good governance, democracy, the political and economic environment, religion, financial inclusion, sexual violence, and many more.
Project evaluation

Project evaluation is a systematic and objective assessment of an ongoing or completed project. Target determines the relevance and project objectives’ level of achievement, development effectiveness, efficiency, impact, and sustainability.
Business Intelligence

Tools and methods for transmitting relevant information to company managers. Target helps companies understand their environment and supports them in their strategic decision-making.
Why choose us?
A leading research and consulting company in Central Africa.
We support your projects through data collection, analysis, and relevant guidelines.
Staff and consultants familiar with the African countries' local realitie.s
Compliance of studies with international standards (ICC/ESOMAR).
Deadlines are respected, and complete transparency is maintained with the client throughout the project process.
Our core values as an ESOMAR member:
1. Confidentiality;
2. Integrity;
3. Transparency;
4. Compliance with laws and regulations on data collection and personal data protection.
Target Sarl
Target Sarl Target Sarl is a market research and consulting company established in Kinshasa (DR Congo) and operating in several African countries (Burundi, Cameroon, Congo Brazzaville, Gabon, DRC, Rwanda) through a network of professional consultants (Analysts, Interviewers, Supervisors, Recruiters, Trainers, Moderators). Target conducts market research and opinion polls per international standards ICC / ESOMAR.
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By becoming an investigator, you have the opportunity to earn money, also, you develop more experience in the field of market research.
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They trusted us
Target has already organized more than a hundred surveys on different themes such as Media, industry, mass consumption, banks, telecoms, NTIC, education, insurance, human rights, health, organizations and international relations, environment, finance, agri-food, business climate, accountability, advertising, social, trades, hydrocarbons, and more. Thursday, December 19, 2019